Vanguard Digital Advisor
Vanguard
Low-cost automated investing from the index fund pioneer
Quick Answer
Vanguard Digital Advisor is a low-cost robo-advisor from the index fund pioneer with $9 trillion in assets. Approximately 0.20% total annual cost with $3,000 minimum. Focused on retirement planning using Vanguard's low-cost index funds.
What It Does
Vanguard Digital Advisor builds a personalized retirement-focused portfolio using Vanguard's low-cost index funds, automatically rebalances the portfolio, optimizes withdrawal strategies in retirement, provides an AI assistant for answering investment questions, tracks progress toward retirement goals, and offers planning tools for major financial milestones.
What It Cannot Do
Vanguard Digital Advisor has a $3,000 minimum investment. It focuses primarily on retirement planning — it is less suited for other investment goals. The AI assistant is more limited than some competitors. Vanguard's customer service has historically been less responsive than digital-first competitors. Human advisor access requires a significantly higher minimum.
Who Is It For
Long-term retirement investors who prioritize low costs and index investing over advanced features or active management. Particularly suitable for investors who already use Vanguard funds and want automated management of their retirement savings.
About Vanguard Digital Advisor
Vanguard is the world's second-largest asset manager with over $9 trillion in global assets and the pioneer of index fund investing. Its Digital Advisor brings automated portfolio management to individual investors through a low-cost AI-driven approach consistent with Vanguard's long-standing philosophy of minimizing investment costs. The platform uses AI to build and manage personalized portfolios using Vanguard's own low-cost index funds, optimize for retirement goals, and provide ongoing guidance on investment decisions. Vanguard's AI assistant can also answer questions about investment strategy, market conditions, and account management.
Pricing and Access
Minimum $3,000 investment. Net advisory fee approximately 0.15% plus underlying fund costs of approximately 0.05%. Total approximately 0.20% — lower than most robo-advisors.
Platforms
How AI Works
HybridFounded
2020
Headquarters
Malvern, USA