Go-to-Market Strategy Template
Business Planning & Strategy
Quick Answer
Fill in details about your product, target customer, and constraints. Paste into Claude or ChatGPT. Receive a complete GTM strategy with 90-day launch plan in minutes.
What You Get
A complete go-to-market strategy covering customer segmentation, ICP definition, positioning statement, channel prioritization, pricing strategy, and a 90-day phased launch plan with specific milestones.
Who Is This For
Founders launching a new product or business, product managers planning a product launch, and business owners entering a new market or customer segment.
About This Template
A go-to-market strategy defines how you will bring your product or service to market and acquire your first customers. This template guides you through the key inputs that define your GTM approach, then uses AI to produce a structured strategy covering customer segmentation, positioning statement, channel strategy, pricing recommendations, and a phased launch plan. Whether you are launching a new product, entering a new market, or repositioning an existing business, this template produces a concrete actionable strategy rather than generic frameworks.
Fill In Your Details
What you sell and how it works
Who you believe your best customer is and why
The specific pain point your product addresses
How you plan to charge and at what price point
e.g. $0 bootstrapped, $5K/month, $50K total launch budget
e.g. Solo founder, 2 person team, 5 person team with dedicated sales
e.g. Launch in 30 days, 90-day runway to first 100 customers
Any existing audience, partnerships, content, or distribution you have
Gather these details then use them to fill in the prompt below.
AI Prompts
Generate your go-to-market strategy
Paste this prompt into Claude or ChatGPT with your information filled in.
You are a GTM strategist helping an early-stage company launch its product. Using the information below, create a practical go-to-market strategy optimized for the team size and budget described. Product: [product_description] Target customer: [target_customer] Problem solved: [problem_solved] Pricing: [pricing] Marketing budget: [budget] Team: [team_size] Timeline: [timeline] Existing assets: [existing_assets] Structure your strategy as: 1. Customer Segmentation and ICP Definition 2. Positioning Statement 3. Channel Strategy (prioritized by ROI for this budget and team size) 4. Pricing Strategy Recommendation 5. 90-Day Launch Plan with weekly milestones 6. Key Metrics to Track 7. Top 3 Risks and Mitigation Strategies Be realistic about what is achievable with the stated budget and team size. Prioritize channels that match the constraints. Avoid recommending strategies that require resources the team does not have.
Sample Output
This is an example of what AI produces when you use this template.
ICP Definition
Ideal Customer Profile: B2B SaaS companies between $1M and $10M ARR, US-based, with a finance team of 1-3 people, currently using QuickBooks or Xero, experiencing month-end close taking longer than 5 business days. Decision maker is the founder-CFO or VP Finance. Budget authority up to $500/month without board approval. Pain point: spending 15+ hours monthly on manual reconciliation and reporting.
90-Day Launch Plan
Days 1-30: Direct outreach to 50 ICP companies via LinkedIn and founder network. Target 10 discovery calls, convert 3 to paid pilots at 50 percent discount. Days 31-60: Document pilot results as case studies. Launch content strategy with 2 posts per week on LinkedIn targeting finance leader audience. Activate first referral partner. Days 61-90: Launch Product Hunt with pilot customer testimonials. Target 5 inbound leads per week from content. Reach first $10K MRR milestone.