Markup & Profit Margin Calculator
Calculate the selling price from cost and markup, or find your profit margin from cost and selling price. Understand the relationship between markup and margin.
Quick Answer
This markup and profit margin calculator works three ways: enter cost and markup % to find selling price, enter cost and target margin % to find selling price, or enter cost and selling price to calculate your actual markup and margin percentages. Free for any product or service.
How to Use This Calculator
Select a calculation mode: Markup mode lets you enter a cost price and a markup percentage to find your selling price. Margin mode starts from a desired profit margin instead. Compare mode takes your known cost and selling price and reveals the actual markup and margin. Try all three modes — they work together to give you a complete picture of your pricing.
Markup vs. Margin: What's the Difference?
Markup and margin are often confused but measure profit differently. Markup is the percentage of the COST that you add to reach your selling price. Margin is the percentage of the SELLING PRICE that is profit. For example, a 50% markup equals only a 33.3% margin. Understanding both helps you set prices that cover costs and hit your profit goals.
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